Management Strategy

Author: Daniel F. Spulber
Published by McGraw-Hill-Irwin

Pages: 431

Copyright 2004

After completing the text, managers will be able to perform a strategic analysis.

The process of strategy making includes five steps:

* goal formulation

* external analysis of the company’s markets and internal analysis of the organization

* choosing methods to achieve competitive advantages

* devising competitive strategies that anticipate rival actions

* designing the organization to execute the strategy

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