David Williamson, Principal Lecturer in Corporate Modelling and Strategy, Staffordshire University Business School, UK
Peter Cooke, Management Consultant and part-time lecturer, Staffordshire Business School, UK
Wyn Jenkins, Senior Lecturer in Business Strategy and MBA Course Tutor, Staffordshire University Business School, UK
Keith Michael Moreton, Senior Lecturer in Operations Strategy and Awards Tutor for Postgraduate Business Programmes in Operations and Supply Chain Management, Staffordshire University Business School, UK
Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions. Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis. Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data – an effective ‘what if…’ facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.
Upper level undergraduates and MBA students; practitioners and managers