Posts Tagged Editura McGraw Hill

Accounting – The basis for business decisions – Tenth edition

Authors: Robert F. Meigs, Mary A. Meigs, Mark Bettner, Ray Whittington
McGraw – Hill
The tenth edition remains the ideal text for a course where majors and non-majors are taught together. While accounting majors receive exposure to and practice with accounting procedures, terms and concepts, non-majors learn the role of accounting information in business decisions. Two new co-authors have been added to the writing team. Ray Whitington and Mark Bettner share their accounting expertise, teaching experience, and writing excellence. In addition, managerial accounting coverage has been carefully reworked and expanded. Material on capital budgeting, incremental decision making, standard costing, and operational budgeting have been upgraded. A new appendix on Activity Based Costing and expanded coverage of transfer pricing enhance the managerial chapters. New coverage includes new chapters on Forms of Business Organization (Chapter 6), and Introduction to Cash Flows and Financial Statement Analysis (Chapter 8).

About the Author
Robert Meigs received his Ph.D. from the University of Southern California. He is also the author of the successful principles textbook ACCOUNTING: The Basis for Business Decisions.
Mark Bettner is the Chair of Accounting at Bucknell University. He received his Ph.D. at Texas Tech University.

Pret de vanzare : 120 lei


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Fundamentals of human resource management – international edition

Authors: Raymond A. Noe, John R. Hollenbeck, Barry Gerhart Patrick M. Wright

McGraw Hill

“Fundamentals of Human Resource Management “, by Noe, Hollenbeck, Gerhart and Wright is specifically written to provide a complete introduction to human resource management for the general business manager. This book is the most engaging, focused and applied HRM text on the market. Fundamentals of HRM differs from the hardback textbook by the same author team. Instead of a higher level of theory that’s geared towards the HRM majors, this book focuses on the uses of human resources for the general business manager. Issues such as strategy are reduced to give a greater focus on how human resources management is used in the everyday work environment.

Pret de vanzare : 120 lei

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Management Strategy

Author: Daniel F. Spulber
Published by McGraw-Hill-Irwin

Pages: 431

Copyright 2004

After completing the text, managers will be able to perform a strategic analysis.

The process of strategy making includes five steps:

* goal formulation

* external analysis of the company’s markets and internal analysis of the organization

* choosing methods to achieve competitive advantages

* devising competitive strategies that anticipate rival actions

* designing the organization to execute the strategy

Pret de vanzare: 99 lei.

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